Why Emotional Design is so important and how apply to my product?

I’ll start with a simple question:

How do we distinguish a Rolex, Omega or Chopard watch by function?

In terms of operation, there is no big difference between a Rolex watch, a Omega and a Chopard watch. The function of the watch it’s to time the passage of the time, and to remain attached to the wrist.
So, why do I choose a Rolex?

Read more

GIO Juridique – Landingpage

Promote affordable legal insurance plans service.

Year: 2021 Client: GIO Groupe Role: UX&UI Designer

Gio Juridique LOGO

ONE – Landingpage

Focused on energy savings and environmental sustainability to make each business more profitable and competitive.

Year: 2021 Client: ONE – Eficiência e Engenharia Role: UX&UI Designer

Pitcch

PITCCH is the european network platform that makes collaboration between Big Corporations and SMEs effortless.

Year: 2020 Client: INL International Nanotechnology Laboratory Role: UX&UI Designer

Pitcch

Pitcch Platform

This project its about Open Innovation, a business paradigm that promotes collaboration between people and organizations outside the company to reduce financial risk and quickly achieve a competitive advantage.

The challenge was to make a platform, with a collaboration of INL, that provides a novel way to create mutually beneficial collaboration in order to resolve any outstanding differences and to find a common ground that will best serve the interests of all parties.

Pitcch Research

Plataform – Airtable

So, I started with a deep research and made possible interviews and surveys, to understand if, the stakeholders in this case, were familiar with this Open Innovation concept and if they already used an platform before and if so, what problems did they face. 

Taking in count all the research that was made and all the other platforms that we used during and before, like Miro (that we used for brainstorming, content strategy, and workflows), we started doing the wireframes.

The big challenge here, was to make something that fullfilll the purposes and the wishes of INL, but make it less tedious and less complex. Even if we can’t reduce the steps, we can make it less boring, or make it look easier to fill, by dividing the steps or making the user understand why is necessary to fill all these steps.

During the development of the wireframes, we made different paths with different achievements (User Journey), worked on the ux statments, ux writing, to understand if it was possible to achieve the goal and then collect all the user feedback, and change what was needed to change.

Pitcch

Low Fidelity Wireframes & High Fidelity Wireframes
Pitcch Website

Pitcch Website development to spread the Pitcch project, show the challenges we had, and convince companies to join the platform.

Pitcch Platform frames

Emails Userflow
Pitcch frames

Mobile

Mobile features

Year: 2021 Client: Various Projects Role: UX Designer


Valentim de Carvalho

Hyunday Blue Academy

Sprint Reader

Amorim Cork Composites

Development of the entire communication strategy from Amorim Cork Composites

Year: 2020 Client: Amorim Cork Composites Role: UX&UI Designer

Landingpage to promote the EcoTrain project that aims the application of new cork composite components in high-speed trains

EcoTrain project – Lanindgpage Japan
Amorim Cork – Newsletter 21

MyBusiness365

Redefine and redesign website that offers solutions software tools for small business.

Year: 2020 Client: myBusiness365 Role: UX&UI Designer

MyBusiness Webite

myBusiness365 is a management software designed for a market with more human dimensions, small and medium-sized companies, young and more dynamic. In this specific case, there was already a defined line, a website. However, one of the main problems was the navigation and too much and boring content. Taking that in count, information architecture was made based on a research with surveys. The structure was later granted through high-fidelity wireframes. 

High Fidelity Wireframe

The layout displayed on a mobile website using adaptive design it’s different from the desktop’s version, for a better experience

Design System

Various projects

Year: 2020/25 Role: UX&UI Designer

PTSS


Spacing System – Volkswagen AO

Critical Manufacturing – Design System Library on Figma

Vitamina – Intern Project

Nizza

Portuguese Fashion brand Nizza. ​​Creating and reinventing bodies, an iconic and charismatic piece from the 80s.

Year: 2018 Client: Nizza Role: Designer & Front-end